Some Windows 10 users are facing a strong problem: They are not able to buy apps, because Windows Store reports an error "Give it another try. Something went wrong" whenever a user try to install anything. Here's a possible cure for that error.
I was informed about that issue from a German user, but I stumbled also upon this error in several forum posts (here or here). Each attempt to buy apps, music or other content from Windows store ends with the error message "Give it another try. Something went wrong" – as shown in the screenshot below.
Normally I would say, it's misconfigured proxy settings or third party firewall/AV products that prevents store from purchase transactions. But there is another reason, caused be Microsoft's (lousy) Windows store implementation in Windows 10, why purchases are (probably) failing.
And the winner is? Internet options blocks purchases in Windows store
Ok, let's go to the annoying part of this story. It seems that a lousy implementation of Windows store in Windows 10 clients is the root cause for this error. To handle purchases, all Store data exchanged will be encrypted (which is a good and mandatory thing). But it seems also, that the store implementation on Windows 10 clients tries to store some data on a local disk (this is not a good idea). Because of a lousy implementation, all the user get, is a thumb notification "Something went wrong …" shown above.
Ok, what's the beef? For security reasons it's possible to block saving encrypted pages to disk in Internet options. If that option is set, Windows store fails to transact purchases, because transaction data can't be saved. If "Something went wrong …" is shown, try to use the following steps to check the Internet options.
1. Fire up Internet Explorer, go to Settings and select Internet options (as shown above).
2. Select Advanced tab and check the option Do not save encrypted pages to disk. If that option is checked, uncheck the check box and use the OK button.
After unchecking Do not save encrypted pages to disk, try to purchase an App. The Windows store should be able to handle App purchases or other content.
The screenshot shown above asks now for a way to pay – everything is fine. What drives me nuts: It seems that "generation Facebook" is no more able to code or design in a proper way. Either they messed up the API design, so no further error details about the root cause for a store transaction error is available. Or they did a lousy implementation within the Windows store client. Dropping a message like "Give it another try. Something went wrong" is just stupid!
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