{"id":34231,"date":"2024-06-22T00:03:26","date_gmt":"2024-06-21T22:03:26","guid":{"rendered":"http:\/\/159.69.82.204\/win\/?p=34231"},"modified":"2024-06-18T22:58:32","modified_gmt":"2024-06-18T20:58:32","slug":"interview-vmware-takeover-by-broadcom-what-are-the-consequences","status":"publish","type":"post","link":"https:\/\/borncity.com\/win\/2024\/06\/22\/interview-vmware-takeover-by-broadcom-what-are-the-consequences\/","title":{"rendered":"Interview: VMware takeover by Broadcom, what are the consequences?"},"content":{"rendered":"<p><img decoding=\"async\" style=\"float: left; margin: 0px 10px 0px 0px; display: inline;\" src=\"https:\/\/i.postimg.cc\/wvhW2rLQ\/image.png\" align=\"left\" \/>[<a href=\"https:\/\/www.borncity.com\/blog\/2024\/06\/22\/interview-vmware-bernahme-durch-broadcom-was-sind-die-folgen\/\" target=\"_blank\" rel=\"noopener\">German<\/a>]Since the acquisition of VMware by Broadcom, the hyperconverged infrastructure market has seen some movement. After the takeover, partners were terminated and the license conditions for VMware products were changed, which effectively increased prices. Since then, customers have been looking for alternatives. I was able to conduct an interview with Tobias Pf\u00f6hler from StorMagic about the effects of this. <!--more--><\/p>\n<h2>\u00a0VMware takeover a worst case for customers<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vg09.met.vgwort.de\/na\/cef9d8242e7f403b83f326fdf6111d7e\" alt=\"\" width=\"1\" height=\"1\" \/>I have already written a lot here in the blog about the upheavals that were observed on the market following the takeover of VMware by Broadcom (see links at the end of the article). Following the takeover, the licensing conditions for VMware products were changed and only cloud subscriptions are now possible (see <a href=\"https:\/\/borncity.com\/win\/2024\/01\/17\/broadcom-ends-perpetual-licenses-for-vmware-products-end-of-the-free-esxi-server\/\">Broadcom ends perpetual licenses for VMware products \u2013 End of the free ESXi server?<\/a>).<\/p>\n<p>Since early 2024, massive price increases for virtualization customers were on the table. Observers have been rubbing their eyes in amazement since the end of 2023 and watching Broadcom squeeze customers like a lemon from one day to the next and firing long-standing partners (see <a href=\"https:\/\/borncity.com\/win\/2023\/12\/26\/contracts-for-all-vmware-partners-terminated-by-broadcom-for-2024\/\">Contracts for all VMware partners terminated by Broadcom for 2024<\/a>) and driving toward a crash course.<\/p>\n<p>According to my observations, many customers have since been actively looking for alternatives for their virtualization infrastructure before the VMware licenses expire. The competition is positioning itself. I had already written something on the subject of migration in the blog post <a href=\"https:\/\/borncity.com\/win\/2024\/04\/12\/analyses-vmware-acts-as-planned-with-licenses-switching-to-alternatives-a-problem\/\">Analyses: VMware acts as planned with licenses; switching to alternatives a problem<\/a>.<\/p>\n<h2>Background interview on the implications of the takeover<\/h2>\n<p>The acquisition of VMware by Broadcom has brought movement to the hyperconverged infrastructure market. Many questions arise, such as: Which use cases and industries are affected? What are the consequences of the acquisition of VMware by Broadcom for customers? What alternatives do VMware customers now have? Are there new technologies available?<\/p>\n<p>And there are still OEMs such as Dell, Lenovo and HPE that continue to sell hyperconverged systems with the VMware stack pre-installed. Broadcom has just signed a new deal with the OEMs mentioned (see <a href=\"https:\/\/borncity.com\/win\/2024\/06\/21\/vmware-by-broadcom-signs-agreement-with-dell-microsoft-lenovo-and-hpe\/\">VMware by Broadcom signs agreement with Dell, Microsoft, Lenovo and HPE<\/a>). What role do OEMs such as Dell, Lenovo or HPE play?<\/p>\n<p>I had the opportunity to have a background intverview on this topic with Tobias Pf\u00f6hler from StorMagic, a provider of hyperconverged storage.<\/p>\n<h3 class=\"Normal\"><span class=\"tm6\">OEMs re-signing VMware-deals amongst customer-doubt<\/span><\/h3>\n<p class=\"Normal\"><span class=\"tm6\">\"Just recently, the top three server OEMs, Dell, Lenovo, and HPE extended their previously expired contracts with VMware to continue selling Hyperconverged systems and servers with the VMware stack pre-installed. This seems like a necessary move for the OEMs, as they do not have their own hypervisors and rely on VMware to bundle their HCI solutions with. However, the move is bad news for customers, who had been looking for alternatives for their edge data and SMB use cases ever since Broadcom changed its licenses for VMware products after the acquisition. Which effectively increased prices and created doubt amongst their customer base about future support and product investment.<\/span><\/p>\n<h3 class=\"Normal\"><span class=\"tm6\">HCI in high demand<\/span><\/h3>\n<p class=\"Normal\"><span class=\"tm7\">The new agreement is another data point, proving that HCI is a highly desired way for end users to deploy IT solutions. The market addressing use cases like edge and SMB has continued to grow consistently and has been on the move ever since Broadcom's VMware acquisition and the following price increase. As a result, VMware's competitors are lining up to seize the opportunity as buyers consider new alternative choices to replace near-end-of-life servers that used to run VMware.<\/span><\/p>\n<h3 class=\"Normal\"><span class=\"tm7\">\u00a0<\/span><span class=\"tm8\">New solutions offer alternatives.<\/span><\/h3>\n<p class=\"Normal\"><span class=\"tm7\">Analysts are already seeing a significant increase in demand for such storage- and compute architectures as many end-users are looking for alternative solutions.<\/span><span class=\"tm7\">\u00a0<\/span><span class=\"tm7\">Vendors in the market are responding to the rising demand for HCI and the chance of many VMware end-of-life installations in different ways. A promising one is to build a software-defined product with a purpose-built and cost-effective solution that<\/span><span class=\"tm6\">\u00a0install directly on new or existing servers and includes a KVM-based hypervisor, advanced virtual networking, and a storage software layer.<\/span>\u00a0<span class=\"tm7\">Such a<\/span><span class=\"tm7\">\u00a0<\/span><span class=\"tm6\">software-defined HCI solution can simplify operations and deliver high availability for edge and SMB environments with only two servers. It can help users transition from costly, overengineered, overprovisioned software running on VMware to purpose-built and dependable solutions\u2014saving customers up to 62% on software costs alone<\/span><span class=\"tm7\">.\"<\/span><\/p>\n<h2>What's your migration status?<\/h2>\n<p>Currently there is a lot of trouble about lost VMware licenses after the move of the VMware customer portal to Broadcom (see <a href=\"https:\/\/borncity.com\/win\/2024\/06\/09\/did-the-user-portal-migration-from-vmware-to-broadcom-work-for-you\/\" rel=\"bookmark\">Did the User Portal migration from VMware to Broadcom work for you?<\/a>). This should encourage the urge to \"just get away from VMware by Broadcom\". Various blog posts and the interview above indicate that VMware by Broadcom is not \"without alternative\", but that some competitors or alternative solutions are establishing themselves on the market<\/p>\n<p>I would like to conclude this topic with the question of what the status of the readership is? Are you planning to switch to an alternative, and if so, to which products? Are there already migration projects or has the switch already been completed?<\/p>\n<p><strong>Similar articles:<\/strong><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><strong><br \/>\n<\/strong><\/a><a href=\"https:\/\/borncity.com\/win\/2022\/05\/27\/broadcom-kauft-den-anbieter-vmware-fr-61-milliarden-us-dollar\/\">Broadcom acquires VMware for 61 billion US-$<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2023\/12\/10\/broadcom-plans-to-sell-vmware-end-user-computing-and-carbon-black-businesses\/\">Broadcom plans to sell VMware end-user computing and carbon black businesses<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2023\/12\/26\/contracts-for-all-vmware-partners-terminated-by-broadcom-for-2024\/\" rel=\"bookmark\">Contracts for all VMware partners terminated by Broadcom for 2024<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/01\/12\/vmware-oem-portal-offline-customers-cannot-activate-vmware-licenses\/\">VMware OEM portal offline, customers cannot activate VMware licenses<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/01\/17\/broadcom-ends-perpetual-licenses-for-vmware-products-end-of-the-free-esxi-server\/\" rel=\"bookmark\">Broadcom ends perpetual licenses for VMware products \u2013 End of the free ESXi server?<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2020\/03\/17\/stellungnahme-von-broadcom-zur-symantec-bernahme\/\" rel=\"bookmark\">Statement from Broadcom on issue after Symantec acquisition<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2020\/03\/03\/symantec-acquisition-by-broadcom-ends-in-license-support-chaos\/\">Symantec acquisition by Broadcom ends in license\/support chaos<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/01\/19\/after-discontinuation-vmware-player-workstation-and-fusion-seems-to-remain\/\" rel=\"bookmark\">After discontinuation: VMware Player, Workstation and Fusion seems to remain<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/01\/31\/microsoft-survey-on-virtualization-migration-from-vmware\/\" rel=\"bookmark\">Microsoft survey on virtualization: Migration from VMware<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/03\/02\/private-equity-firm-kkr-buys-vmware-end-customer-business-for-4-billion-dollars\/\" rel=\"bookmark\">Private equity firm KKR buys VMware end customer business for 4 billion dollars<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/?p=33427\">VMware product portfolio: Licensing internals; and Lenovo has been out since Feb. 27, 2024<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/03\/18\/vmware-by-broadcom-realization-things-are-not-going-well-with-the-broadcom-plans\/\">VMware by Broadcom: \"Things are not going well with the Broadcom plans\"<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/03\/22\/is-broadcom-going-downhill-with-its-vmware-measures-silent-layoffs-and-cispe-calls-for-eu-measures\/\" rel=\"bookmark\">Is Broadcom going downhill with its VMware measures? Silent layoffs and CISPE calls for EU measures<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/03\/26\/vmware-by-broadcom-vain-hope-of-the-partners-for-a-white-label-lifeline\/\" rel=\"bookmark\">VMware by Broadcom: (Vain) hope of the partners for a White Label \"lifeline\"?<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/03\/06\/bye-bye-vmware-esxi-field-report-on-the-switch-to-proxmox\/\" rel=\"bookmark\">Bye, bye VMware ESXi: Field report on the migration to Proxmox<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/02\/proxmox-releases-import-wizard-for-vmware-esxi-vms\/\" rel=\"bookmark\">Proxmox releases import wizard for VMware ESXi VMs<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/03\/vmware-plans-two-cloud-foundation-releases-can-they-do-it-cispe-complaint-filed\/\">VMware plans two Cloud Foundation releases, can they do it? CISPE complaint filed<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/03\/27\/micromicrosoft-on-the-future-of-windows-server-2025-hyper-v\/\">Microsoft on the future of Windows Server 2025 Hyper-V<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/08\/massive-price-hike-in-license-costs-is-citrix-now-also-copying-the-broadcom-business-approach\/\">Massive price hike in license costs: Is Citrix now also copying the \"Broadcom business approach\"?<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/03\/02\/private-equity-firm-kkr-buys-vmware-end-customer-business-for-4-billion-dollars\/\">Private equity firm KKR buys VMware end customer business for 4 billion dollars<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/12\/analyses-vmware-acts-as-planned-with-licenses-switching-to-alternatives-a-problem\/\">Analyses: VMware acts as planned with licenses; switching to alternatives a problem<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\"><br \/>\n<\/a><a href=\"https:\/\/borncity.com\/win\/2024\/04\/13\/vmware-users-attention-portal-migration-to-broadcom-on-april-30-2024\/\" rel=\"bookmark\">VMware users: Attention, portal migration to Broadcom on April 30, 2024<\/a><br \/>\n<a href=\"https:\/\/borncity.com\/win\/2024\/04\/16\/citrix-license-renewal-currently-not-possible-vmware-deprecates-old-web-client\/\" rel=\"bookmark\">Citrix: License renewal currently not possible? VMware deprecates old web client<\/a><br \/>\n<a href=\"https:\/\/borncity.com\/win\/2024\/04\/17\/broadcom-kommt-vmware-kunden-mit-lizenzen-entgegen-eu-kommission-schickt-fragen\/\" rel=\"bookmark\">Broadcom accommodates VMware customers with licenses; EU Commission sends questions<\/a><br \/>\n<a href=\"https:\/\/borncity.com\/win\/2024\/04\/28\/broadcom-vmware-is-not-suitable-for-everyone-in-the-charity-sector\/\" rel=\"bookmark\">Broadcom: \"VMware is not suitable for everyone (in the charity sector)\"<\/a><br \/>\n<a href=\"https:\/\/borncity.com\/win\/2024\/05\/10\/broadcom-leaks-email-addresses-from-vmware-administrators-aws-is-out-as-a-vmware-customer-relief-for-cloud-customers\/\" rel=\"bookmark\">Broadcom leaks email-addresses from VMware administrators; AWS is out as a VMware customer, relief for cloud customers<\/a><br \/>\n<a href=\"https:\/\/borncity.com\/win\/2024\/05\/12\/vmware-player-fusion-player-is-end-of-sale-vmware-security-advisories-now-at-broadcom\/\" rel=\"bookmark\">VMware Player\/Fusion Player is End of Sale; VMware security advisories now at Broadcom<\/a><br \/>\n<a href=\"https:\/\/borncity.com\/win\/2024\/05\/27\/customer-loss-at-vmware-customers-switch-to-nutanix-ahv-bumpy-portal-switch\/\" rel=\"bookmark\">Customer loss at VMware; Customers switch to Nutanix AHV; Bumpy portal switch<\/a><br \/>\n<a href=\"https:\/\/borncity.com\/win\/2024\/06\/21\/vmware-by-broadcom-signs-agreement-with-dell-microsoft-lenovo-and-hpe\/\">VMware by Broadcom signs agreement with Dell, Microsoft, Lenovo and HPE<\/a><br \/>\n<a href=\"https:\/\/borncity.com\/win\/2024\/06\/09\/did-the-user-portal-migration-from-vmware-to-broadcom-work-for-you\/\" rel=\"bookmark\">Did the User Portal migration from VMware to Broadcom work for you?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[German]Since the acquisition of VMware by Broadcom, the hyperconverged infrastructure market has seen some movement. After the takeover, partners were terminated and the license conditions for VMware products were changed, which effectively increased prices. Since then, customers have been looking &hellip; <a href=\"https:\/\/borncity.com\/win\/2024\/06\/22\/interview-vmware-takeover-by-broadcom-what-are-the-consequences\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1218],"tags":[651,1710],"class_list":["post-34231","post","type-post","status-publish","format-standard","hentry","category-virtualization","tag-virtualization","tag-vmware"],"_links":{"self":[{"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/posts\/34231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/comments?post=34231"}],"version-history":[{"count":3,"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/posts\/34231\/revisions"}],"predecessor-version":[{"id":34234,"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/posts\/34231\/revisions\/34234"}],"wp:attachment":[{"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/media?parent=34231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/categories?post=34231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/borncity.com\/win\/wp-json\/wp\/v2\/tags?post=34231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}