2.Q.2022: Tablet shipments up, Chromebook demand down

[German]The analysts at IDC have published the worldwide sales figures for tablet PCs and Chromebooks in the second quarter of 2022. While the shipment figures for Tablet PCs are increasing, there is a sharp drop for Chromebooks (which increased in sales during the corona virus pandemic).


Increases for tablet PCs

According to IDC, worldwide tablet shipments in the second quarter of 2022 (2Q22) are 40.5 million units. This is a year-over-year growth of 0.15%. This is preliminary data from International Data Corporation's (IDC) Worldwide Quarterly Personal Computing Device Tracker.

The backdrop for the increase was smoother deployment in education projects and several promotions, such as the "618" online promotion days in China and Amazon's Prime Day in the U.S., which led to better-than-expected shipments in this Q2 2022, according to IDC analysts.

New verndorts such as Xiaomi, OPPO, vivo and realme also exceeded expectations, contributing to the growth of the Android tablet market in the quarter.

Chromebooks sees a sharp drop

However, there was a heavy damper for the Chromebooks initiated by Google and offered by some manufacturers. Chromebook shipments fell 51.4% year-over-year to 6 million units in 2Q22. That's regular carnage, I'd say to that.

But the decline was expected, as Chromebook inventories still need to be cleared. In addition, demand in the education sector has slowed. On the positive side, shipment volumes are still above pre-pandemic levels. The full shipment data can be read here at IDC.


Analysts' statement

"The tablet market performed better than expected, despite inflationary pressures, geopolitical issues and continued restrictions in China due to Covid," said Anuroopa Nataraj, senior research analyst at IDC's Mobility and Consumer Device Trackers. "There are several factors in favor of tablets: One is the continued demand for tablets as a cheaper alternative to PCs. In addition, many of the leading vendors have done an excellent job with their distribution strategies and have been able to fully supply tablets for several education projects. Also worth noting is the proliferation of low-cost detachables, especially from new entrants in regions such as Asia/Pacific (excluding Japan and China), which are capitalizing on the demand for educational devices and disrupting vendor momentum."

"Although Chromebook shipments have trended downward in recent quarters, there are still opportunities as the pandemic has driven positive changes in Chrome adoption," said Jitesh Ubrani, research manager for IDC's Mobility and Consumer Device Trackers. "The need for distance learning has accelerated schools' plans to achieve a 1:1 ratio of PCs to students, and that ratio is likely to remain going forward, and even as PC shipments decline in other categories, Chrome will remain at that high level."

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